While there is more data available than ever before, it means nothing if we are not able to use these data to generate information, knowledge and most importantly, actions. That’s when Advanced Analytics comes into play, you may be overwhelmed with the number of systems and applications running in your organisation and the amount of data they generate every day, hour or even minute. You may be dealing with difficulties in creating a single view of your organisation’s operations with data coming from so many places. You want to know the facts now so you can make the right decisions straight away. That is where you can count on us.
Attract new and grow the value of the existing ones at the most efficient cost. These days, good service is no longer enough to attract and retain customers. Shoppers expect brands to not only meet their needs but to anticipate them.
Why is Customer Analytics important?
Customer analysis record provides insight into your customers’ behaviours, preferences and buying patterns. Armed with this data, you can:
We develop tailored, easy-to-use customer analytics solutions for businesses across industries. By combining customer data from sources such as your CRM, data warehouse and marketing automation platforms, you’ll have access to the insights you need to attract and retain high-value customers.
Using optimisation, simulation and decision-analysis algorithms, prescriptive analytics pulls together information from across your business to answer questions like:
The following fit under the prescriptive analytics for business:
To predict the future, you need to understand the past. Predictive Analytics combines machine learning, artificial intelligence, modelling and more to assess past behaviours and develop insights that guide decision-making. For example, a bank might use predictive analytics to identify past fraudulent banking transactions and develop a model for identifying fraud as it happens.
Let Antares show you how to analyse historical data to reveal new patterns and relationships. With the right tools, it’s easy to query data from multiple systems to create reports, dashboards and aggregated data.
Streaming Analytics is Descriptive Analytics’ more sophisticated cousin. Our team can help you to detect events and patterns in real-time, so you can make precise and swift business decisions.
From preventing problems before they happen to make critical business decisions on the fly, real-time analytics provide the insights you need to reach immediate conclusions.
With a real-time analytics solution from Antares, you can:
We make it simple to query and understand data with purpose-built dashboards that anyone in your organisation can use. Importantly, our real-time analytics solutions incorporate data from any source, in any format, so you can make quick decisions using all available information.
At Antares, we consider technology at the end of the process – not the start. That’s why we:
Advanced analytics is an exciting discipline, with new technologies emerging every day. But it takes more than just technology to deliver an advanced analytics solution that actually gets results.